Products that style and protect at the same time, thanks to the presence of purely natural active ingredients that act as anti-oxidants and UV filters. Ferulic acid is extracted from rice bran using a natural procedure, which ensures much greater protection than synthetically derived sun filters. A synergic mix of natural anti-oxidants composed of procyanidine and tocopherols is extracted from grape seeds to protect the proteins of the hair from oxidative and environmental stress, reducing the damage caused by blow dryers, irons and pollution.

Characteristics:
· Latest generation resins for free, renewable, residue-free styling
· Soft and innovative textures make application pleasant
· Very light, fruity scents that win you over with their subtlety
· Simple, coherent and easily recognisable segmentation
· Unique and very enticing merchandising to stimulate sales

2 concepts:
Specific: every family has been designed for a targeted result.
Interactive: the products in the 4 families work synergistically to provide original, innovative results.

4 families:
Control. Mould, protect, create.
Sculpting. Maximum definition and hold.
Finishing. Finish, set and personalize every creation.
Hot. Finish with curling or straightening irons.

Liding Style, the choice of hair professionals.