What it is and what it does Moulding pomade in 100 ml jar. Delivers the brilliance of a gel and the hold of a wax and is perfect for clear definition and plastic effects. How to use Massage a small amount of pomade between your hands and distribute over the hair or on the strands you want to mould. Apply to dry hair for a bold rubberized effect and to wet hair for a soft and natural effect. Stylist’s tips Perfect if you’re looking for a product that delivers firm hold yet lets you touch your hair.